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Beauty

The latest international editorial on beauty, from the global desks of Véronique.

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3 Stories

Minimal makeup products on a vanityBeauty · By Priya Anand

The Quiet Glow: Minimalism Returns to the Makeup Counter

After years of contouring, baking, and high-gloss finishes, the makeup counter is whispering again. The quiet glow is a return to skin that looks like skin — tinted balms, sheer pigments, and cream formulas that move with the face. It is inclusive by default, because it does not ask anyone to hide. Our editors tested the trend across six skin tones and climates.

Perfume bottles on a marble vanityBeauty · By Noah Pierce

The New Men's Fragrance Wardrobe

The modern fragrance shelf is no longer divided by gender. Neroli, oud, clean musk, and smoked vetiver sit side by side, chosen by mood rather than marketing. Niche houses from Grasse to Dubai are releasing scents that refuse to label the wearer, and shoppers are responding. We asked four perfumers what the future of scent looks like, and the answer is freedom.

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Cover story for the Fluidity of Modern GlamourBeauty · By Celia Moreau

The Fluidity of Modern Glamour

Avenue. is the global beauty and style vertical of Véronique. Each week, our desks in Paris, Tokyo, New York, and São Paulo report on the designers, products, and movements making glamour feel personal again. Breaking boundaries with the faces redefining the international runway this season.

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