Véronique

After years of contouring, baking, and high-gloss finishes, the makeup counter is whispering again. The quiet glow is a return to skin that looks like skin — tinted balms, sheer pigments, and cream formulas that move with the face. It is inclusive by default, because it does not ask anyone to hide. Our editors tested the trend across six skin tones and climates.

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The New Men's Fragrance Wardrobe

The modern fragrance shelf is no longer divided by gender. Neroli, oud, clean musk, and smoked vetiver sit side by side, chosen by mood rather than marketing. Niche houses from Grasse to Dubai are releasing scents that refuse to label the wearer, and shoppers are responding. We asked four perfumers what the future of scent looks like, and the answer is freedom.

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Beauty · By Celia Moreau

The Fluidity of Modern Glamour

Avenue. is the global beauty and style vertical of Véronique. Each week, our desks in Paris, Tokyo, New York, and São Paulo report on the designers, products, and movements making glamour feel personal again. Breaking boundaries with the faces redefining the international runway this season.

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